The Western Region is very excited to host the CUCCOA Annual Conference in Victoria, BC October 3 - 6, 2010.

West Jet ticket Draw !
Enter to Win two tickets on Westjet by attending sessions at the CUCCOA National Conference!

Sunday, October 3
	Pre-Conference Tours: Butchart Gardens/ City Tour/Whale Watching Victoria Golf Tournament - Bear Mountain Langford Area
2:00-6:00pm	Arrival & Registration
7:00pm	Newcomers Orientation
8:00pm	Welcome Reception - Royalty At Its Best
11:00pm	Hospitality Suite Opens (closes 1:00am) (Hosted by Aramark)
Monday, October 4
8:00am	Breakfast
8:45am	Keynote Presentation: Olympic Gold
10:15am	Morning Break NOTE: EXHIBITS OPEN 10:15 am - 3:00 pm
10:30am	Open Space Technology I
12:00pm	Lunch- LOGO Exchange
1:00pm	Open Space Technology II
3:00pm	Free Time & Networking
6:00pm	Dinner (Hosted) The Canoe Club
9:00pm	Pub Crawl & Scavenger Hunt Downtown Victoria
10:00pm	Hospitality Suite (Hosted by Aramark)
Tuesday, October 5
7:30-8:30am	Breakfast at Delta Victoria NOTE: EXHIBITS OPEN 7:30 am - 3:00 pm
8:30am	Transfer to University of Victoria
9:00am	University of Victoria Tour
10-11:00 am	Regional Meetings
11:30- 12:30	Lunch - (Sponsored by UVIC)
1:15pm	SESSION BLOCK I - Parker Team Players - Enhancing your Conference Operation with Food Services
2:30pm	SESSION BLOCK II - Conflict Cube - Talk to Me: Understanding Social Media Communications
3:45pm	Free Time & Networking
6:00pm	Dine-a-round Dinner 5 Pre-selected Restaurants
Wednesday, October 6
8:00am	Breakfast NOTE: EXHIBITS OPEN 8:00 am - 1:00 pm
8:45am	Annual General Meeting
10:15am	Break B
10:30am	SESSION BLOCK III - Keep it on campus - selling yourself internally - Online Registration Made Simple - Pay to Play Or NOT!
12:00pm	Lunch
1:00pm	SESSION BLOCK IV - Doing More with Less - Creating Community partnerships - on and off campus
2:15pm	Break
2:30pm	Closing Keynote: Generational Differences: Are They Affecting You?
4:00pm	Wrap up
4:30pm	Free Time
6:00pm	Closing Banquet & Awards Gala Harbour Room ( semi- formal)

At 38 years of age, Lori-Ann Muenzer was the underdog in cycling at the 2004 Olympics in Athens, but as far she was concerned, she was just getting started. Balancing working full-time and training full-time, Lori-Ann was a force the cycling world had not seen before.

In a cycling career that has spanned twenty years, Lori-Ann has seen it all. The glory of winning more than a dozen national titles, but there has been defeat and injuries too. Instead of quitting, she raised the bar. A story of personal challenges, physical setbacks, and an unbelievable drive for success has earned Lori-Ann Canada�s
1st and only Olympic Gold Medal in cycling and a permanent place in the history books.

Lori-Ann continues to nurture the dreams of young cyclists through her involvement with the �Lori-Ann Muenzer Program�, she also serves on the board of the Canadian Tire JumpStart Program, and is also the author of One Gear, No Breaks.

Lori-Ann balances her time working with clients locally and nationally as a speaker and trainer, providing energized, think outside your comfort zone training for conferences, organizations, business owners, and entrepreneurs.

Accomplishments
2004 OLYMPIC GOLD MEDALIST
4 time World Championship Medalist
11 time World Cup Medalist
3 time Commonwealth Games Medalist
2 time 2002 Pan American Champion
13 time Canadian National Champion
2004 Canadian Female Athlete of the Year

Bill has a passion for helping people learn and grow. During a 26 year career at NAIT, he spent several years as an instructor in preparation for a management role in Organizational Development. This role provided the opportunity to create and deliver programs in two areas of keen interest - instructor development and leadership. He has travelled extensively to deliver workshops throughout the U.S., Thailand, China, Qatar, Poland, Iran and Canada. He is currently the Manager, Staff Learning and Development at the University of Alberta, a position he has held since Feb, 2003 where is unit works extensively on leadership development, performance management, and change management initiatives. Bill says of the many and varied programs he has designed over his career, the session on Generational Differences has been the most fun as it gives as opportunity to re-examine our own behaviours and gain great insight into the behaviours of others.

Why is this Important?
More than ever before, employers and supervisors are faced with a breadth of diversity in the workplace that affects employee relationships, the work environment, and the supervisor's effectiveness. Just as you have been challenged to address gender, ethnic, cultural, and language issues a new dynamic is emerging. On any given day, a supervisor can confront differences arising from four generations - Elders, Baby Boomers, Gen Xers and Millennials.
A failure to address these differences often results in significant frustration in the workplace for supervisors and employees. The result of this frustration may be reduced productivity, higher turnover, and low employee engagement or workplace satisfaction.

What will you learn?
This workshop provides a roadmap to move from basic understanding of generational differences to how to employ strategies to respond to them. An examination of the APPROACHES each generation takes to life and work will provide clues for determining how to:
� identify and recognize fundamental differences in values
� communicate more effectively with each group

Stephen Joyce has been working as a travel & tourism technology consultant since 1995. In 2005 Stephen's company, Sentias Software Corp., began development on Rezgo.com, a next generation Web 2.0 tour and activity booking engine for SME tour and activity operators. In June of 2007, Rezgo.com was officially launched and has continued to experience triple digit growth over the last three years.

Stephen is active in fostering tourism technology and is co-chair of the Board of Directors of the OpenTravel Alliance, an International association whose mandate is to develop and foster messaging standards for travel e-distribution. He published the Tips from the T-List a ground-breaking book that brought together travel industry bloggers from around the World and is a contributing writer to Tnooz (pronounced T-news), a leading travel technology media site.

Stephen is a graduate of Capilano University, is a certified Commercial Pilot, and holds a certificate in IT Management.

Daryl Lucyk is currently the General Manager of the Food Services Department at the University of Manitoba.
Our services generate over 10 million in revenues and require an internal staff of approximately 200. Operations include multiple sites, over a large geographical area with a wide variety of ARAMARK Menu Concepts in Retail Courts, satellite facilities as well as a Starbucks, Subway, Robin's Donuts and four Tim Horton locations. He has been working in the Food Services industry for over 18 years and brings a wealth of knowledge and experience to share with our conference delegates!

Who are you in a team? Are you the contributor, the collaborator, the communicator, or the challenger? Parker Team Players is a self-assessment tool to help you identify your primary team player style. The results from Parker Team Players and the different exercises in this workshop can help you make the best use of your strengths and give you insight on your weaknesses and to understand how each member in the team is valuable.

Chris Rogerson is an experienced facilitator and leadership trainer. As a professional educator, currently working at Simon Fraser University, he specializes in developing tomorrow's leaders today, by paying attention to interpersonal communication, team dynamics, and formal leadership development. Chris's success came from his ability to inspire and motivate students which lead to his being asked to share his knowledge and expertise with numerous clients such as: BC Ministry of Education, The Greater Edmonton Teachers Convention, University College of the Fraser Valley, Canadian National Institute for the Blind, Canadian Tire Corporation, Western Canadian Recreation, the Golden Key Honour Society, and many others.

Like many student services employees, Chris got his start as a student leader. While completing his undergraduate degree, he was a Resident Assistant, teaching assistant as well as a Conference Assistant. He built upon his student leadership experience and built a career in post secondary. Chris has worked in institutions for over 10 years with a focus on student housing. Currently as the Associate Director, Residence life he is tasked with developing in-house student leaders however he has also managed housing operations. Over his tenure he has implemented leadership development programs, developed conference programs, as well as coordinated student abroad language tours. Chris has an in-depth understanding of the various opportunities and obstacles that facing working professionals.

As a lifelong learner, Chris brings a strong theoretical foundation in learning, leadership, human development and interpersonal communication. Chris has a Bachelor of Arts in Social psychology, a Masters in Arts in Leadership Training and is currently working towards his Doctorate in Education specializing in Higher Educational Leadership.

Imagine a time when someone pushes your buttons, or you and your boss have a disagreement, or a member of your group gets on your very last nerve-now picture yourself dealing with the situation along with the pressure of getting what you need done. Conflict can be uncomfortable and challenging, but it does not have to be. This session will provide participants with an easy, practical, step-by-step method of getting through those difficult times with grace and dignity.

Develop community partnerships by exploring which organizations in your community (both on and off campus) share your goals, get tips on how to harness that shared interest and achieve more!

Laurie is the national Community Program Manager at Mountain Equipment Co-op where she heads-up MEC's grant and partnership programs, event sponsorships and strategic community initiatives. She has led several key MEC initiatives, including the $6.9 million Skaha Bluffs land acquisition which will provide permanent public access to one of Canada's premier destination climbing areas and protect an endangered ecosystem, launching MEC's membership in 1% For the Planet, and The Big Wild, a social marketing initiative to engage more Canadians in the wilderness conservation movement. After leaving McGill University with an Honours Economics degree to head west, she got her feet wet in the real world by building a business as a financial advisor. Just prior to joining MEC, Laurie was the associate Executive Director of the Outdoor Recreation Council of BC and an instructor for the National Outdoor Leadership School. She spends as much time as she can backcountry skiing, climbing, paddling and otherwise exploring the big, wild outdoors.

Event Registration Made Simple
Are your clients asking for online registration? Not sure where to start? Let Mark Strongman, President of Effective Registration, sponsors of our conference and our registration process, introduce you to the world of online registration.

Mark founded Effective Registration in 2000, and has guided the company�s strategic vision from its early beginnings to the present. Many large Canadian and multinational organizations have engaged him to re-engineer their most important business processes to achieve significant cost savings and efficiencies.

Keep It On Campus - Selling Yourself Internally
Selling your accommodations, food services, and/or meeting planning services can be a challenge when faculties/staff routinely take their business off-campus. Increasing on-campus business starts with awareness and understanding of your business. Allison and Dana will discuss some of the successes they have had in promoting the awareness/understanding of their business and will provide concrete numbers and examples of inexpensive tactics and partnerships they have forged to help increase on-campus business.

PRESENTERS:
- Allison Lambert Coordinator, Communications and Marketing Residence and Housing | Conference and Guest Accommodations
- Dana Beaton Assistant Director Conference and Guest Accommodations

Talk to Me: Understanding Social Media Communications
Social media is getting so much attention these days that almost every company has created their own Facebook fan page and Twitter account to marketing to customers. We must however, realize that this is something completely different from traditional marketing. Your favorite show pauses and stops for advertisements. A magazine article skips pages in between paragraphs to show you print ads. Traditional marketing strategies tend to interrupt the audience experience.

Social media as a marketing tool should not be about disruption. It is about enriching, deepening, and providing more value to those who are looking for information. There must be a focus on communication and conversing with audiences, instead of pushing something to them. In this session, I'll help you understand that social media is not about the technology. It's about belonging to a community and having a conversation with people just like you. It's never about just one person or organization but everybody connected to you. We'll be discussing the different elements that define social media and why it has become popular. We will also examine some social media marketing strategies used by companies and universities, and discuss what works and what doesn't.

Zack Lee - Marketing and Special Events Coordinator, OLT UBC
Zack coordinates the logistics for the special events that OLT is involved in such as the Canadian e-Learning Conference and the Open Education Conference. He is interested in the effects of technology on literacy and the creation of new forms of expression.

1. - the impact, if any, of interest from other university offices, including the President's Office, regarding the role of conference business to the mission of the university. Has this interest been supportive, or has it interfered with business the conference office would normally undertake?

2. - Labour issues: working with affected unions to ensure the conference office can bring in the necessary number of casual employees to clean up after a group. Finding these casual employees. What are other institutions doing to address these problems? Supervising these casual employees, particularly on weekends: what do other institutions do?

3. Summer business trends - was your summer business down this summer? How has the economy impacted bed nights at your operation.

4. Tradeshows and other Pay to Play opportunities. What shows are you doing and are they worthwhile?

If you have any suggestions for round table discussion topics, please send them to Erin Walton at waltone@macewan.ca

Focus of the topic will be on marketing, participating in high-cost advertising or shows, budgeting for them and the 4- W s �

With the BOD�s focus on �what cuccoa members get for their membership� plus the �connect on campus� and �stay on campus� topics lately, join the panel to discuss �why these programs and participation is important�. When we recruit members to participate, regional directors and I find ourselves, scrambling to get people on board� Many members respond saying they can�t participate in the pay to plays because it�s not in their budget or they don�t have enough information on it�. I hope you will join me to find out more on the subject.

Peer lead session � Panel: A representative from each region lead by Linda Warner, President

Five Star Charters Whale Watching is proud to help you discover the picturesque West Coast of Canada, and Vancouver Island, home to the largest population of Killer Whales (Orcinus Orca) in the world. Our area of operations in the water surrounding Southern Vancouver Island, Victoria, and the Gulf Islands, is the home of pods "J", "K", and "L" numbering approximately 90 whales in total. Our "Five Star" crews are waiting to introduce you to these magnificent mammals and share with you the myriad of other natural wonders abundant in this pristine marine environment.

City Tour - Your knowledgeable and entertaining tour guide will showcase the highlights of Victoria Through picturesque/historical Beacon Hill Park, discover secrets of the past, and view the world�s tallest totem
pole From here we�ll drive up to the past where the very well heeled (rich) once lived. Panoramic views of the San Juan�s, and Outer Gulf Islands, the picturesque village of Oak Bay, affluent residential areas and the very
exclusive Victoria Golf Course, said to be haunted, Doris is the ghosts name, maybe she�ll say Hi?

The Butchart Gardens always a beauty to behold, anytime of day or season. The Japanese Garden comes to
center stage. A stunning parade of red, russet and golden maples is joined by dozens of varieties of chrysanthemums. What to see ...Dahlia, Fuchsia, Geranium, Heliotrope, Impatiens, Lobelia, Marguerite, Marigold, Salvia, sedum, Verbena, Zinnia, just to mention a few. New to the gardens...Rose Carousel, hand crafted, menagerie includes 30 animals ranging from bears, to horses, to ostriches, even two family pets.
Token to ride the carousel is included

Golfing:
Bear Mountain Golf Resort: http://bearmountain.ca/
Tee times start: 12:10pm. Contact Linda for more information linda.warner@ualberta.ca
Guests will be blown away with the experience at Bear Mountain. We are one of Canada�s top golf resorts and your guests will leave here impressed with your selection.

Our hosts have been planning fantastic evening activities and we have plans to incorporate networking opportunities throughout the conference. More details to follow.

CUCCOA greatly values the generous partnerships we have had in the past and we look forward to working with our sponsors again this year. The value added to our annual conference through our sponsors time, efforts, and financial contributions enriches the experience for our delegates during the conference and all year round.

CUCCOA Conference delegates will enjoy a 10% discount when booking through WestJet. Visit www.westjet.com to view flight schedule information. To make your booking, please call WestJet Convention line at 1-877-952-4696 (Monday to Friday 8:30 am - 4:00 pm MST) and quote conference code CC#6595 when booking

Room Rates
� Delta Room: $129 - Non Harbour View
� Premier Room: $154 - Partial Harbour View
� Deluxe Room: $179 - Full harbour views overlooking downtown Victoria and the parliament
Note: Complimentary High Speed Internet in all rooms
1 King or 2 Queen size beds available.

Delta Victoria Ocean Pointe Resort and Spa
45 Songhees Road
Victoria, British Columbia V9A 6T3

Telephone: 250-360-2999
Facsimile: 250-360-1041
Toll Free Reservations: 1-888-890-3222
When booking by phone, please quote block code "GNMCCO"

Member Early Bird Registration (before August 1 2010): $500 plus HST
Member Regular Registration: $550 plus HST
Non-Member Registration: $600 plus HST

Cancellation of your reservation (or any part thereof) must be sent to the CUCCOA office in advance. You may cancel or change your reservation up to two weeks prior to the conference without penalty. Cancellations or changes received within two weeks of the conference will be subject to a 50% cancellation/change fee. Cancellation within 48 hours will forfeit full payment. Credits will not be issued for any unused portion of your reservation. Confirmation of your reservation will be emailed to you 1 week prior to the Conference.

Victoria has something for everyone! There's so much to do and see - it's just a matter of choosing. Whether you're strolling along the causeway in the Inner Harbour, enjoying a whale watching adventure, indulging in the distinct West Coast cuisine, or taking in a local theatre production, Victoria's attractions add up to a trip that's nothing short of breathtaking

To offset the carbon footprint of this year's conference, CUCCOA will be making a donation to a local green charity - to be determined.